Onprice Infotech Pvt. Ltd. offers a comprehensive Digital Marketing Course designed to equip students with the essential skills and strategies needed to excel in the rapidly evolving digital landscape. This course covers a wide range of topics, beginning with an introduction to digital marketing fundamentals, including the differences between traditional and digital marketing, and the importance of online presence for businesses today.
Participants will delve into key areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, and Email Marketing, gaining practical knowledge on how to effectively engage target audiences across various platforms. The curriculum also includes advanced topics like Google Analytics, Pay-Per-Click (PPC) advertising, and Online Reputation Management, providing a well-rounded understanding of how to create and implement successful digital marketing campaigns.
| 1.What is Digital Marketing? |
|---|
| 2.The Fundamentals of Digital Marketing |
| 3.Scope of Digital Marketing in India & Globally |
| 4.Latest Trends in Digital Marketing |
| 5.Digital Marketing for Working Professionals |
| 6.Digital Marketing for Startups |
| 7.Digital Marketing for SMBs (Small & Medium Businesses) |
| 8.Career Opportunities in Digital Marketing |
| 1.What is WordPress? |
|---|
| 1.Role of learning WordPress in Digital Marketing |
| 1.WordPress.com vs WordPress.org |
| 1.WordPress installation & Setup |
| 1.Creating WordPress website & blog |
| 1.Using Page builders |
| 1.WordPress Themes & Plugins |
| 1.Using WordPress for Blogging |
| 1.Building WordPress-based eCommerce sites |
| 1.Using WordPress for Different Websites |
| 1.What is SEO and why is it important? |
|---|
| 2.Working for Search Engines |
| 3.Introduction to SERPs |
| 4.Different SEO Ranking Factors |
| 5.White Hat vs Black Hat SEO |
| 6.Understanding Google algorithm |
| 7.On-Page SEO |
| 8.Off-Page SEO |
| 9.Technical SEO |
| 10.Local SEO |
| 11.Mobile-first SEO |
| 12.Advanced Keyword Research |
| 13.Google Search Console |
| 14.SSL Certificate & Website Security |
| 15.eCommerce SEO |
| 16.SEO Reporting |
| 17.SEO Case Studies |
| 1.What is Social Media Marketing (SMM)? |
|---|
| 2.What is Social Media Optimization (SMO)? |
| 3.Understanding Different Social Media Platforms |
| 4.SWOT Analysis |
| 5.Content Strategies According to SM Platforms |
| 6.Organic Reach |
| 7.Optimizing Profiles on All Social Media Platforms |
| 8.Lead Generation Using Social Media |
| 3.Chatbots |
| 10.Top Social Media Optimization Tools |
| 11.Creation of Social Media Calendar |
| 12.Understanding Client Projects & Requirements |
| 13.Social Media Content Creation Tools |
| 14.Rule of Consistency on Social Media |
| 15.Finding Best Content Ideas |
| 16.Social Media Best Practices |
| 17.Influencer Marketing |
| 18.SMO Report Creation |
| 19.WhatsApp Marketing |
| 1.Introduction to Google Analytics |
|---|
| 1.Working of Google Analytics |
| 1.How to Set Up Google Analytics for Website |
| 1.Understanding Reports and Data in GA |
| 1.Google Analytics for SEO |
| 1.Google Analytics for PPC |
| 1.Important Metrics & Reports |
| 1.Introduction to Google Tag Manager |
|---|
| 2.How to Set Up Google Tag Manager |
| 3.Using Google Analytics + GTM |
| 4.Components of GTM |
| 5.Tracking of Videos, Links, Elements, Scrolls |
| 6.Tracking eCommerce Events |
| 7.Facebook Pixel + GTM |
| 1.What is Content Marketing? |
|---|
| 1.Types of Content Marketing |
| 1.Content Marketing Goals |
| 1.Using Different Forms of Content |
| 1.Creating Content Marketing Strategies |
| 1.Content Marketing for Social Media |
| 1.Important Metrics to Measure in Content Marketing |
| 1.Content Marketing with Video Content |
| 1.Storytelling |
| 1.Quora, Infographics, Niche Blogging |
| 1.Forum Marketing |
| 1.Memes, Carousels, and Podcasts |
| 1.Benefits of YouTube Marketing |
|---|
| 1.How YouTube Works? |
| 1.Analysis of Top YouTubers |
| 1.Setting Up New YouTube Channel |
| 1.Essentials for YouTube Video Recording |
| 1.Voice and Video Editing Tips and Tools |
| 1.Adding Viral Elements to Video |
| 1.YouTube Video Uploading Checklist |
| 1.Power of YouTube Live |
| 1.How to Build and Grow YouTube Channel Organically? |
| 1.How to Earn from YouTube? |
| 1.Monetizing YouTube Channel |
| 1.YouTube Funnels |
| 1.Top YouTube Tools for Growth and Marketing |
| 1.Introduction to App Store Optimization |
|---|
| 1.Role of ASO |
| 1.How to Optimize Apps for App Stores? |
| 1.How to Increase App Downloads? |
| 1.On-Page and Off-Page ASO Factors |
| 1.Top App Store Optimization Tools |
| 1.Creating ASO Strategies |
| 1.Understanding Google Play Console |
| 1.Paid Campaigns for ASO |
| 1.Google Firebase and Analytics |
| 1.iOS App Store Optimization |
| 1.App Store Marketing on Facebook and Google |
| 1.App Ratings and Reviews |
| 1.Certificate |
|---|
| 2.We provide Software and E-book |
| 3.24*7 support during the training program. |
| 4.Certificate |